De / Dentro is the development of the new concept of interior design events.
The goal is to design a new customer experience embracing the five senses.

The name, of literally translated, is a twist of words: In / Side.
Refers not only to an interior design events,
but also talks about the true inspiration that comes from the inside.

Come to see! After all, the experience is much better when inside.


De / Dentro é o desenvolvimento de um novo conceito de eventos de design de interior
O objetivo é projetar uma nova experiência para o usuário baseado na exploração dos cinco sentido.
O nome, De / Dentro, joga tanto com a ideia de ser um evento de design de interiores,
quanto fala sobre a verdadeira inspiração, vinda de dentro.
Venha conhecer! Afina, De / Dentro a experiência é outra.

__________________

The project is divided in tree distinct parts using distinc methods:
1st / by Alexander Osterwalder, The Business Model Genetarion (Canvas);
2nd / This Is Service Design Thinking and it's tools;
3rd / Graphic design by brainstorm.

O projeto se divide em três partes distintas com metodologias diferentes entre si:
1o / por Alexander Osterwalder, The Business Modele Generation (Canvas):
2o / Isto é Design Thinking de Serviços e suas ferramentas;
3o / Design gráfico através de geração livre de alternativas.
Value Proposition:
/ new experience;
/ innovation support;
/ sensorial integration.

Channels:
/ the house;
/ website;
/ facebook;
/ instagram;
/ blog.

Revenue Streams:
/ entry fee;
/ furniture percentage;
/ food percentage;
/ alcohol percentage.

Customer Segments:
/ men and women;
/ Mostly above 25 years;
/ Seek 'good taste';
/ Conscious consumers;
/ Need to buy furniture.
Customer Relationships:
/ personal dedicated.

Key Partners:
Key Activities:
Key Resources
Cost Structure:
/ logistics
/ planning schedule;
/ shopping platform;
/ feed;
/ labor;
/ shops;
/ sponsoring brands;
/ designers;
/ safety;
/ city hall.

/ investors
/ marketing;
/ team;
/ website;
/ house;
/ partners;
/ legal duties;
/ taxes.
/ training;
/ prospecting brands;
/ prospecting for exhibitors;
/ curated.
__________________

The service design tools: 
/ camp research;
/ shadowing;
/ creating personas;
/ blueprint;
/ house map;
/ storytelling; 
/ actors map.
The name:
/ interior design event; 
/ inspiration comes from the inside;
/ to be inside, oposite to showcase.

The bar:
/ represents a door on a floor plant;
/ divisory btween sides.

The typography:
/ straight lines, as if a floor plant.

The background:
/ ancient wall: living room, bedroom, kitchen, wall and garden, both for reform and for the history.

The brushwork:
/ reform, recovery.

Positioning:
/ between the background and the stroke: transition between the sides, inside and out, before and after.


O nome:
- evento de design de interiores;
- inspiração vem ‘de dentro’;
- estar dentro, oposto de vitrine.

A barra:
- representação de porta em planta baixa;
- divisória de espaços e lados.

A tipografia:
- linhas retas, como desenho técnico.

O fundo:
- parede antiga: sala, quarto, cozinha, muro ou jardim, tanto para reforma quanto para o histórico.

A pincelada:
- reforma, recuperação.

O posicionamento:
- entre o fundo e a pincelada: transição entre os lados, dentro e fora, antes e depois.

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